January 4th, 2016
Is your website a sales machine for your business? Well, it should be and it could be! Here are 3 places to focus on for better results in 2016.
1. Does your website look professional?
When people arrive on your website, what they see is either building trust in your business or eroding trust.
Think of it like this: A powerful marketing message on a poorly designed website, is like a beautiful meal served on a dirty plate.
Your website is creating a powerful, immediate impression in the mind of your prospective clients. Get this right and prospective clients will hang around long enough for your expertly written content to connect with them.
2. Did you write the marketing content of your website?
I’m talking primarily about the sales pages, where you want people to take action; to hire you, buy from you, call you, email you, etc.
If you did write these pages yourself, I have some great news and some bad news for you.
The great news is you can improve your conversion rate by hundreds [or thousands] of percent, by hiring a professional copywriter to write your marketing pages correctly.
The bad news is that it’s losing you a fortune in missed sales or client enquiries, every day that you delay.
If your site gets visitors, but very few convert into customers or clients, the answer is simple. Hire a proven professional to make your marketing message as irresistible as possible. Problem solved.
3. Do you sell, sell, sell on your website or blog?
If you do, stop it. Seriously.
Here’s why: If your website is largely just selling, people will regard it as one big advertisement for your business. And people don’t like ads! That’s why we skip through the ads on TV. It’s why people pay apps like Spotify and YouTube, to remove the ads.
Instead, use your website to build trust. Use it to provide education, related to your services or products. Use your website to position you as an authoritative expert… to showcase your expertise and experience.
Put the marketing pages of your site where they can be seen. Link to them from pages or blog posts, which provide free, useful information [like I do in the final paragraph]. If your site is largely just selling what you do, people will leave as soon as they arrive.
Finally, I hope you find this information useful. More importantly, I hope you make 2016 the year you get serious about the potential of your website. Make no mistake, it can be a sales or client acquisition machine for your business, so long as you invest in it accordingly.
December 9th, 2015
Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. One of the big hurdles to overcome when finding writing topics is finding something that interests a broad spectrum of your audience and readers. Here are some tools that can help fuel your creative juices and find some great writing topics.
November 2nd, 2015
It is extremely important for any website to attract organic traffic. A list of SEO essentials is crucial for driving more traffic, maintaining an optimized website, and delivering better conversions.
Here is an infographic by Alexa with a detailed information on the SEO essentials critical for driving more traffic. Read More…
October 7th, 2015
As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before your social strategies are set in stone, here are a few things to keep in mind to keep your fans excited for what’s next. Read More…
August 24th, 2015
Everyone uses search engines to find products and companies these days. About 60% of all consumers use Google search to find businesses, and over 80% of online searches result in direct sales or in-store visits. You want to optimize your website so that you show up on the top of these searches. This should be a top priority for any business owner.
Unfortunately, search optimization is not a fix it and forget it type of task. Google’s search algorithm is constantly evolving as they attempt to provide the best results for their searchers, and, of course, make as much money as possible in advertising. Your website has to keep up. You can’t simply hire an SEO expert to optimize your website once and forget about it for years; you’ll begin to see diminishing results. Read More…
July 22nd, 2015
Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I call attraction marketing. Read More…
June 24th, 2015
I’m fed up.
Maybe I’m just getting old and crochety, but I’ve had it up to here with people not understanding the value in web marketing. After 20 years of educating clients, followers and readers alike, you would think that people would begin to realize that web marketing is no more about search engine rankings than advertising is about getting featured on Oprah. Sure, it’s a nice bonus (and boost!) to the business, but that’s just a reward for a job well done, not the end-goal. Read More…
May 27th, 2015
If you want to generate high quality sales extremely quickly, I have a powerful, proven idea for you. It’s based on a strategy I use with my clients, which has produced amazing results.
It can work for you too. Here’s what you need to know. Read More…
April 27th, 2015
The most talked about way to grow your business, is to attract new customers or clients, [herein called customers].
However, it’s not the only way. It’s certainly not the fastest way. In fact, if your main focus is just on attracting new customers, you’re needlessly leaving money on the table every day.
So, here are 2 additional ways to quickly and significantly boost your revenues and profits. Read More…